In 2025, SK-II is updating our product packaging design to reflect SK-II’s iconic red with a premium matte finish that is smudge and scratch-proof.

SK-II products sold in all SK-II official authorized channels are genuine products and we can ensure the high quality of our products. Refunds, returns and exchanges for SK-II products need to be in accordance with SK-II Refund, Return and Exchange Policy and there will be no exceptions for difference in packaging design.

Protecting You From Counterfeit Products
Providing superior quality products for consumers is the number one priority for SK-II. All SK-II products and ingredients go through rigorous product quality and safety assessment before they go to market. Consumers can be assured on the superior quality and safety of our products. Unfortunately, counterfeit products have become a growing issue in the beauty industry worldwide. SK-II wants to provide the information you need to shop SK-II products confidently.

As we cannot confirm the quality of products in unauthorized channels, some products that are sold through these channels can be expired, diluted, tampered or counterfeit. These products may look like a great deal, but they may not come with SK-II’s promise of quality or safety.

Why it Matters?
Counterfeit products may not be safe.
All SK-II products and ingredients go through rigorous product quality and safety assessment before they go to market. SK-II complies with the regulatory and safety requirements in the markets we operate. We can assure consumers on the superior quality and safety of our products.
Counterfeit products, on the other hand, are poorly made and may contain untested ingredients that could harm your skin.

How to Protect Yourself from Counterfeit Products?
Below are some tips to ensure you are purchasing authentic products from SK-II:
1. Verify the Seller
If you are shopping online, we recommend you double-check that the retailer is authorized to carry SK-II products. Please find the list of some of our authorized online retailers below.

2. Be Wary of Discounts
If a deal seems too good to be true, it probably is. Unusually low prices from unfamiliar sellers are a red flag for counterfeit products.

3. Stick to Authorized Retailers
We only sell through retailers and distributors that meet our standards of quality and trust. We recommend that you purchase from SK-II.com.sg or from retailers that purchase SK-II from us or our distributors, some of which include the following:
• Parkson
• Isetan
• Aeon
• SOGO
• SEIBU
• Sephora
• Official SK-II Lazada
• Official SK-II Shopee

We have other retailers sourcing from our distributor and they may be added so this list may grow and be updated from time to time. Please check back for more information or call our Consumer Care hotline at 1800 270 1416 for more information.

Why are Counterfeits a Problem?
Unfortunately, counterfeit products have become a growing issue in the beauty industry worldwide. We have observed the presence of SK-II imitation products, and these counterfeit items mimic our packaging, but their contents may be anything but safe.
Counterfeit products often lack proper safety testing, may contain harmful ingredients and will never deliver the same results you expect from genuine SK-II products.

What is SK-II Doing to Protect You?
Combating counterfeit products is crucial for us because providing superior quality products for consumers is the number one priority for SK-II, and we take consumer safety seriously. We work with retailers to ensure that only genuine and high-quality products are available for sale. Additionally, we partner with law enforcement and customs agencies to identify and seize counterfeit goods in the global supply chain. SK-II takes the protection of its intellectual property rights and that of others seriously and we will take action as needed.

The Bottom Line
Providing superior quality products for consumers is the number one priority for SK-II. To ensure consumers can get authentic products, we recommend consumers buy SK-II products at SK-II authorized retailers. Consumers can be assured on the superior quality and safety of our products.