SKIN BEAUTY
BEYOND PLATEAU

Name: LXP Cream
Brand: SK-II

For continuously firm, plump and radiant skin

ALL NEW LXP CREAM

SK-II new anti-aging discovery

Skin doesn't have to stop
improving with time with
high skin interconnectivity

Break skin’s plateau
with compounding
improvements

Continuous
improvement^I

Radiance
Smoothness
Plumpness
Firmness

Day 7

Firm & plump to the touch

Day 3

Visible translucency &
refined texture

Day 1

Smooth, supple, radiant

Skin improvement
over time
in
multiple dimensions^I

1 bottle =
2.48x
Interconnection

+169%
Radiance
+125%
Firmness
+141%
Plumpness
+169%
Translucency
+194%
Smoothness
+191%
Less visible pores
+82%
Wrinkle reduction

Powered by PITERA^TM
pushed to its limits

8X
POWER

PITERA^TM

Made from over 40 years of craft, each drop of
highest concentrated PITERA^TM is made from over 1,000,000 yeast cells

Highest concentrated PITERA^TM
is the first and foremost ingredient in our cream

Skin interconnection
across every dimension

Anti-aging transformed
through spatial biology

Highest concentrated
PITERA™
not only cares for
individual skin cells

It also strengthens
cell-to-cell interactions
for
high skin interconnectivity

High skin interconnectivity

A dense and uniform network of cells that
can communicate quickly for skin to work effectively
as one to react to different skin conditions.

Cells will be plump, evenly-sized and tightly packed,
for smooth and youthful-looking skin
with less visible wrinkles or fine lines.

LXP

is bound with
gold silk sericin

A precious finishing touch
for your skin

Harvested from a rare
and precious gold silk
found in only one
location in the world.
Known to help with
anti-oxidation

A scent specially
crafted to
soothe
and calm your mind

Our signature aroma consist of
eleven perfume oils which are
rare and natural

Inspired by one of
the most premium
grades of aloeswood,
used in
traditional
incense ceremonies

1. MEASURE

Use the curve part of the
spatula to scoop out a
single dose of cream into
the palm of your hand.

Then, lightly press your palms
together to activate the product.
Notice how the cream starts
to melt into your palms.

2. RESTORE

Bring your palms close to your face
and gently inhale the soothing scent.

Gently, press and pat over cheeks,
forehead and chin.

3. ABSORPTION

The cream then starts to absorb sumptuously,
feel your skin welcome it in as you massage it evenly
around your cheeks, forehead and chin in consistent
upward and outward strokes.

4. INDULGE

Gently pat the last of the cream to ensure it is fully
absorbed. Your skin feels more moisturised with a silky
smooth finish, without any uncomfortable residue
or leave behind.

ALL NEW

Based on consumer self-assessment vs. baseline in a product use study using LXP Cream conducted by 3rd party agency entrusted by P&G, among 70 females (East Asian skin type) aged 21-54, in May-June 2023. Individual results may vary.
Stratum corneum.

SKIN BEAUTY BEYOND PLATEAU

Break skin’s plateau with compounding improvements

Skin improvement over time in multiple dimensionsI

Powered by PITERATM pushed to its limits

Skin interconnectionacross every dimension