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Instantly RadiantI,   
SmoothII,  TranslucentII
Youthful Vitality with Aura Inside OutIII


Awaken Your Aura  
with Vitality
Morning and Night

SK-II
Instantly radiantIII , smoothIV,
 translucentIV 
Long Lasting AuraV
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- Based on P&G internal skin efficacy measurement study placed in 2024 among 36 panelists age 20-49. Their skin appearance before and right after of GIE usage were graded by naïve consumer judgers and analyzed by professional.
 - Based on P&G internal lab study placed in 2024 among 35 panelists age 20-65 within 2 hours instrument measurement data.
 - within stratum corneum. Based on P&G internal skin efficacy measurement study placed in 2023 among 31 panelists age 20-35. Their skin appearance before and after 8 weeks GIE usage were graded by naive consumer judgers and analyzed by professional.
 - Refers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12
 - based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naïve consumer judgers and analyzed by professional. Non-product efficacy claims.
 - based on 3rd party consumer study placed in 2023 among 81 panelists age 25-55, who self-evaluated own skin at 1 day of GIE use vs. before use
 - based on 3rd party consumer study placed in 2023 among 81 panelists age 25-55, who self-evaluated own skin at 7 days of GIE use vs. before use.
 - based on 3rd party skin efficacy measurement study for GIE placed in 2023 among 30 panelists age 38-60.
 - based on P&G internal skin efficacy measurement study for GIE placed in 2023 among 31 panelists age 20-35.
 - based on P&G internal skin efficacy measurement study placed in 2023 among 31 panelists age 20-35. Their skin appearance before and after 8 weeks GIE usage were graded by naive consumer judgers and analyzed by professional.
 - on stratum corneum
 - Refer to skin dullness
 - includes "bisabolol+ batyl alcohol"
 - SDL+ includes "Sucrose Dilaurate + Sucrose Laurate + Trehalose"
 - dry skin, oily skin, combination skin, normal skin
 - Refer to SK-II Atmosphere UV cream
 














