THE BRIGHTENING SERUM

GenOptics Infinitaura Essence

Experience smooth, radiant, translucent skin instantly, for aura skin from inside out.

30ml

Aura Skin Makes You Look 8 Years YoungerV
It is more than white and bright
this is vitality, full of life glowing from inside out with your own Aura
Significantly Improve Skin Tone and Texture Aura Skin at a Glance

INSTANTLYI
80% More Bright & glow

1 DAYVII
+61% Radiance
+44% Smoothness
+65% Moisture

7 DAYSVIII
+85% Translucency
+52% Firmness
+70% Skin Vibrancy

28 DAYS
Significant reduction
for yellowness, spotsIX 
and wrinklesX

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Recommendations

: SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain.

  • Based on P&G internal skin efficacy measurement study placed in 2024 among 36 panelists age 20-49. Their skin appearance before and right after of GIE usage were graded by naïve consumer judgers and analyzed by professional.
  • Based on P&G internal lab study placed in 2024 among 35 panelists age 20-65 within 2 hours instrument measurement data.
  • Within stratum corneum. Based on P&G internal skin efficacy measurement study placed in 2023 among 31 panelists age 20-35. Their skin appearance before and after 8 weeks GIE usage were graded by naive consumer judgers and analyzed by professional.
  • Based on SK-II GenOptics Infinitaura Essence global internal sales data for CY2025
  • Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naïve consumer judgers and analyzed by professional. Non-product efficacy claims.
  • Based on P&G internal skin efficacy measurement study placed in 2023 among 31 panelists age 20-35. Their skin appearance before and after 8 weeks GenOptics Infinitaura Essence usage were graded by naive consumer judgers and analyzed by professional.
  • Based on 3rd party consumer study placed in 2023 among 81 panelists age 25-55, who self-evaluated own skin at 1 day of GenOptics Infinitaura Essence use vs. before use
  • Based on 3rd party consumer study placed in 2023 among 81 panelists age 25-55, who self-evaluated own skin at 7 days of GenOptics Infinitaura Essence use vs. before use.
  • Based on 3rd party skin efficacy measurement study for GenOptics Infinitaura Essence placed in 2023 among 30 panelists age 38-60.
  • Based on P&G internal skin efficacy measurement study for GenOptics Infinitaura Essence placed in 2023 among 31 panelists age 20-35.
  • Includes "bisabolol+ batyl alcohol"
  • SDL+ includes "Sucrose Dilaurate + Sucrose Laurate + Trehalose"